It will be difficult getting traffic to your website if you don’t employ the right SEO strategies. Read these tips to put your site on the map.
Make it easier for the web spiders and your rank will increase. Web spiders will find your content based on keywords, but your site should be easy for them to use. A sitemap allows you to present the hierarchy of each page on your site; this also makes it easier for spiders to assess relevancy.
To reach your SEO goals, use meta description tags to describe every page on your website. These tags are perfect for giving a “snapshot” of your site, through descriptions, on the search results page. Make your meta tag information concise and meaningful. If they are powerful enough, these tags can bring visitors to your site whether you have the top rank or not.
Use product feeds to broaden your customer base, increase traffic, and enhance your online presence. These will show details like images and prices of your services and products. Big search engines and comparison shopping sites are good places to put your feeds. Customers can also subscribe to your feed with a feed reader.
Rather than a link exchange, consider an article exchange to boost your search engine rankings. An article exchange is when you post an entire article by another website owner on your site, crediting them with a link, and they do the same with an article you have written. This works even better than link exchanges, and of course each of you get fresh content.
While proofreading is often overlooked, it’s vital to the quality and respectability of all websites. You should carefully read all the text on your site to make sure that it is logical and error free, so your visitors and search engines can easily understand it. Search engines are more likely to disregard your website or give it a low ranking if keywords are misspelled or your content contains a number of conspicuous grammatical errors.
Don’t get too crazy with keywords because that can have a bad effect on your site. Stick to a certain key phrase on each page. Use online analytical tools to determine which keywords will bring you the most traffic.
Use videos along with a video sitemap for increasing your SEO. Make use of videos as a way to introduce your staff and perform product demonstrations. The video can be uploaded to your site and labeled with keywords. Once that is done, add it to your page to your Google Webmaster Tools page. Once you have done that, display the video on other sites, such as Yahoo, YouTube and Metacafe. This should glean you plenty of customers.
You might want to try starting a podcast. A podcast can include audio or video content that includes relevant, interesting material directed at your consumers. They are growing more and more popular among consumers, and the good news is all they require is a video camera or tape recorder. This way, descriptions of the podcasts you have will appear in search results.
No one sets up a business in order to fail. Although tons of online businesses fail, many actually do succeed by applying methods that have been proven successful for other web-based business owners.