Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
Have a telephone number database to assist your mobile marketing efforts. Only use people that have opted into your messaging system. It is advisable to attain permission from involved parties before you incorporate such tactics. You can do this by having your customer fill out a web form, or by having him text you using a specified code that you had provided.
Don’t ever text message customers for no good reason. Always ensure that what you are saying is relevant. Random messages can annoy people and reflect poorly on your business. You will actually lose customers if your messages aren’t advantageous to them. Customers demand information in the marketing texts they receive.
QR codes are efficient when your customers are particularly tech savvy. Anyone with a smart phone can scan this code and access your website. Print the QR codes on brochures, posters, catalogs and business cards. A person that takes the time to use a QR code is likely interested in your company. Offering these on your printed ads and marketing material makes it easy for them to find out more.
The key to mobile marketing is to keep your message short and to the point. Make your message known in a manner that will be taken in by your customer quickly.
Mobile marketing is not the place to be overly wordy. Using lengthy landing and product pages, with keyword-stuffed text that goes on and on, …