The Daily Gaze

A daily gaze on global events

Fresh Breath

Colgate’s New Marketing Strategy A Fresh Look

Colgate’s Shift from Traditional Advertising For decades, Colgate has relied heavily on traditional advertising methods, primarily television commercials and print ads featuring gleaming smiles and promises of whiter teeth. While effective for a long time, this approach has started to…

Colgate’s New Look A Fresh Smile for a Fresh Brand

A New Era for a Classic Brand Colgate, a name synonymous with oral hygiene for generations, has unveiled a refreshed brand identity. This isn’t just a minor tweak; it’s a comprehensive overhaul, reflecting a commitment to modern aesthetics while retaining…